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Free during launch · paid tiers ship soon

Free for the basics.
Throttle+ for the rest.

Buyers always browse free. Sellers list free. Dealers onboard free. Throttle+ supporters help fund the project — and get the tools to actually beat the market.

Free forever

Throttle

$0 / always

For browsing the market and listing your own toy.

  • Search 11 categories nationwide
  • Free HIN, VIN, and N-Number decoding
  • Throttle-listed and dealer-direct inventory
  • Free for individual sellers
  • Save up to 10 listings
  • Send messages to sellers
Start browsing
Trial

Weekly

$5 / week

Try Throttle+ for a single hot weekend of shopping.

  • Hot-deal detection (below-market price)
  • Sold-listing history
  • Unlimited saves
  • Price-drop alerts
  • Cancel anytime — no auto-renew gotchas
Try for a week
Save 67%

Yearly

$60 / year

Equivalent to $5/mo. For folks who shop year-round.

  • Everything in Monthly
  • One yearly payment, no monthly card hits
  • Founding-supporter badge on profile
  • Lock today's price for 12 months
Pay yearly
One time

Lifetime

$250 · once

Pay once, get Throttle+ forever. Real lifetime — not "lifetime of the company."

  • Everything in Yearly
  • Lifetime founding-supporter status
  • Early access to every new feature we ship
  • "Beta supporter" pin on profile
  • If we ever sell, you keep your access
Pay once

Common questions

Frequently asked

Is Throttle really free for sellers?
Yes. If you're an individual seller, listing on Throttle is free. Forever. No "introductory" period. Dealers also onboard free during the beta.
What's "hot-deal detection"?
Per category we run a retention curve and a regional adjustment. If a listing's price falls more than 15% below the predicted market value for that year/make/model, we flag it as hot. Throttle+ users see those flags.
Why charge for sold-listing history?
Sold prices are the single best signal of what something is actually worth — and aggregating them across BoatTrader, Cycle Trader, dealer feeds, and Throttle's own listings is the expensive part of the operation. Throttle+ helps fund that.
Lifetime really means lifetime?
If you pay $250 once, you have Throttle+ for as long as Throttle exists. If we ever shut down or get acquired, the new operator inherits your access. Worst case (we vanish), you've paid roughly the equivalent of 16 months — which is fair.
Can I switch plans?
Yes. Upgrade prorates. Downgrades take effect at the next billing cycle. Lifetime is a one-way trip — no refund — but you can switch from any other tier to Lifetime at any time and we credit unused subscription time.
What payment methods?
Stripe — credit card, Apple Pay, Google Pay, and Link. Lifetime can be paid by card or ACH.